Step 1: Sketch
I started by sketching some ideas.
There were more ideas, but of course I had to choose one. I decided to go with a glass with a hand held. Note some Greek accents on the sketch.
Step 2: Final logo
After I finished my sketch, I went to a vector drawing program and drew this:
t felt like something was still missing, so I added some “vibe” by adding a texture.
Step 3: Choosing Fonts
For a good brand identity, you need to choose fonts that go with it. I was choosing between:
- NASIC – title
- BRIORK – text
- ULTRAL – titel
- AGRARY – text
- NASTIC – titel
- RIORKS – text
e uiteindelijke keuze was Ultral en Agrary.
Step 4: Colours
For this project, I created a number of mood boards. I knew I was going for a brand that would be:
I found the colours I wanted with the second from the right image.
- Dark blue
- Almost black
- Light blue
- Light yellow
Step 5: Stylescape
This is a very simple document that shows fonts and colors connected with some text and photography. It’s not a brand guide yet, but it gives an idea of how the brand will feel when a fully developed guide becomes available.
Step 6: Styleguide
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