Step 1: Sketch

I started by sketching some ideas.

There were more ideas, but of course I had to choose one. I decided to go with a glass with a hand held. Note some Greek accents on the sketch.

Step 2: Final logo

After I finished my sketch, I went to a vector drawing program and drew this:

t felt like something was still missing, so I added some “vibe” by adding a texture.

Step 3: Choosing Fonts

For a good brand identity, you need to choose fonts that go with it. I was choosing between:

e uiteindelijke keuze was Ultral en Agrary.

Step 4: Colours

For this project, I created a number of mood boards. I knew I was going for a brand that would be:

• imaginative
• inspiring
• positive
• warm
• enthusiastic

I found the colours I wanted with the second from the right image.

Primary colors:

• Dark blue
• Almost black
• Orange

Secondary colours

• Light blue
• Light yellow
• Grey

Step 5: Stylescape

This is a very simple document that shows fonts and colors connected with some text and photography. It’s not a brand guide yet, but it gives an idea of how the brand will feel when a fully developed guide becomes available.

Step 6: Styleguide